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HEALTHCARE & SOCIAL MEDIA
The idea of blending healthcare, with its many restrictions on privacy, with social media, where nothing seems private anymore, can be tricky for many providers. But the numbers show that it is a wilderness that you can’t ignore forever. As younger, social-savvy users become patients and healthcare consumers, providers will need to find that balance. These statistics show why. Rather than go into the social media landscape unprepared, or not at all, consider how the proper approach can benefit both your healthcare practice and your patients, through increased sharing of educational materials, greater awareness of healthy habits, and increased brand awareness for your business. KRISTIN JONES DOWNLOAD