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. https://www.business2community.com/online-marketing/a-quick-guide-for-how-to-set-up-a-remarketing-campaign-in-adwords-02135427
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A QUICK GUIDE FOR HOW TO SET UP A REMARKETING CAMPAIGN IN ADWORDS
Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders?  The logic here is simple: the fact that they bought from you before makes it easier to convince them to purchase again. For this to work, however, the previous customer must be compelled by your service for them to buy the second time around. I say this because the same principles apply to people who have visited your site! Instead of waiting for them to reach out to you, you can convince them to become leads faster. It’s all about setting up a remarketing campaign in Google Adwords. CHRISTOPHER JAN BENITEZ READ MORE