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A Small Business Introduction to Advertising on Podcasts
Podcasts are deeply popular these days among a broad demographic cross-section. That makes podcast episodes an intriguing prospect for advertising. Yet it can be confusing to get started for brands who are new to podcast advertising, which is why we’ve created this short introduction to the subject. No matter what niche you’re in or how much money you have to spend, podcasts can be both a profitable and effective place for ad buys. A quick overview of some statistics will prove how valuable podcast space can be for small business advertisers.
KIM M. PHAM
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