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Here's How to Improve Google Search
Google’s Danny Sullivan asked the SEO community for feedback on how Google could improve. The community responded with bright suggestions that made sense for Google and web publishers. While there were a few tweets with predictable complaints, the response was overwhelmingly constructive. Cyrus Shepard suggested normalizing featured snippets so that the title and URL were at the top. The purpose is to conform to user expectations of the way the search results (SERPs) traditionally appear but may result in more click-throughs.
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