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How to Future-Proof Your Link Building
Do I want to do link building? As I wait for the collective sigh of everyone reading this to subside, I think that this is a question that everyone in search asks themselves on a regular basis. While the answer being overwhelmingly no for the majority of the population, the main reason being the time that needs to be dedicated to the campaign, everyone knows that link equity is a necessary part of the equation for a successful run. So that leads to the question, “Do I need to do link building?”
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