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14 Ways to Avoid Creating Safe & Boring Content
How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but it is also just as imperative to know what type of content will grab their attention. We’re often worried as marketers, business owners, SEO professionals, and content writers, of creating content that is different from everyone else in our field. What if we lose our audience? What if we’re too different? There are a time and place for safe content, but there is also a time to be interesting, different and even edgy.
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