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Digital Marketing

“Brands can now be direct sellers, content producers, bloggers, tweeters and even friends without having to rely on media to deliver those messages. Consumers can seek out those brands, connect with them through social networks, tweet about them, and instantaneously let all their friends know what they think about them or what they plan to buy.”

Spotlight

Y&R Miami/ The Bravo Group

What does it mean to be Bravo? The standard, most common definition: a shout of approval, often to praise a performance. Sounds good. But we don’t do “standard, most common.” So here’s a more unusual definition: describes fierce, courageous or bold actions. Better, and closer to what we do. Deliver bold, BusinessUnusual ideas that result in BravoResponses that grow brands, create impact and make our clients shine. Bravo does that; Bravo bold. And we do it in advertising, digital, shopper marketing and strategic planning. We craft it all from our Mothership in Miami and via our teams in New York, Chicago, Minneapolis and San Francisco. Some of our partners: Chevron, Coca-Cola, MillerCoors, General Mills, Pfizer, SC Johnson, Unilever, Wendy’s, and Winn-Dixie. Want more data? Swing by our triple W (bebravo.com) and let’s be Bravo together.

OTHER WHITEPAPERS

complete guide to facebook advertising

whitePaper | December 4, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

Unlocking the promise of streaming media

whitePaper | June 7, 2022

Over-the-top television and streaming audio offer consumers a rich array of on-demand content options, and the list of platforms and programs that serve up those options are increasing all the time. As streaming builds momentum with audiences, and as advertisers gain experience with the medium, TV and audio are increasingly becoming data-driven advertising channels.

Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization

whitePaper | October 10, 2022

Audience experiences are being transformed by the rapid consumer adoption of Connected TV (CTV) and the vast array of premium TV content choices in linear and OTT environments. How do media companies meet audience demand for premium-quality channels and content across every screen — while also maximizing profitability?

Ghost Bidding for Causal Advertising Measurement

whitePaper | August 10, 2022

It’s critical for marketers to know if their campaigns are influencing behavior in response to an ad. But to really know if a campaign actually works, consumer response must be compared with those who hadn’t been exposed to the ad. This new study demonstrates the dramatic power of “ghost bidding” in revealing true campaign effectiveness. A large U.S.-based apparel company ran an extended ad campaign to a targeted audience. The difference? The company used demand-side platform technology to simultaneously expose and exclude identical user groups from viewing the ad. This A/B study used “ghost bidding”—withdrawing bids from the excluded group at the last moment—to plot the true effectiveness of display, video and audio ads, and demonstrated a powerful validation of marketing effectiveness.

Deciphering the digital political ad databases

whitePaper | December 2, 2019

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ads. Snapchat followed suit in September 2019. But these databases of political ads are woefully inadequate, as Issue One has detailed in a major report. They lack uniform standards, display uneven amounts of information, and are difcult to use. Here’s what you need to know about them.

Digital Marketing