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. https://www.searchenginejournal.com/ppc-trends-in-2019/275425/
blog article
10 MOST IMPORTANT PPC TRENDS YOU NEED TO KNOW IN 2019
2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, features, enhancements, targeting options, and tools. Meanwhile, at Bing Ads, we saw the launch of tons of new features, targeting capabilities, reports, and other improvements but the most exciting news was that we (finally!) saw the arrival of LinkedIn profile targeting. DANNY GOODWIN READ MORE