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FACEBOOK ADVERTISING: KILL IT WITH CUSTOM AUDIENCES!
Facebook advertising is a critical part of your Facebook marketing strategy. Any Facebook business page needs a steady flow of new fans in order for you to get more leads, and therefore sales, as time goes by. These fans need to be people who are likely to be interested in your products, services, or information however, and you can't just expect many (or any) to just stumble upon your page and follow you. You won't get them or free (organically) these days. You will need pay to use Facebook ads to target and attract the right fans to your page.

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