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. https://www.searchenginejournal.com/ppc-automobile-advertising/277939/
blog article
TARGETED AUTOMOBILE ADVERTISING: THE NEXT PPC FRONTIER
While it might seem unconventional now, the concept is no longer out of the realm of possibility. In fact, it’s something that more companies are considering. Like many other industries, auto manufacturers like General Motors and others are intent on finding ways to monetize and generate more value from customer data. As such, it’s only a matter of time before that data is sold to brands, which in turn are used to target ads directly to specific groups of consumers in their cars, trucks, and SUVs. CHAITANYA CHANDRASEKAR READ MORE