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5 Reasons Why Your Facebook Ads Aren't Converting
Facebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into conversions. At my digital marketing firm, we recently ran into an issue running a digital marketing campaign for a physical therapist. Despite creating highly targeted ads that drove the desired impression share and clicks, our ads didn’t result in the conversions we wanted. In this particular case, the client had tweaked his business model to no longer lobby for referrals from local medical physicians in the area and instead relied entirely on digital marketing.
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