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7 Key Considerations When Developing Your In-House SEO Structure
In-house SEO is a different beast than agency SEO. With in-house SEO, you’re typically in charge of one website, rather than 50 websites at once. Your focus shifts toward a long-term, holistic approach to website SEO rather than the mechanical approach that exists in most agencies. You will also deal with fewer cross team shifts and implementations (think project managers vs. design managers vs. development vs. SEO). In addition, you’re (usually) given carte blanche when it comes to making strategic decisions within the company.
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