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10+ Big PPC Trends for 2019 You Should Know
2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, features, enhancements, targeting options, and tools. Meanwhile, at Bing Ads, we saw the launch of tons of new features, targeting capabilities, reports, and other improvements but the most exciting news was that we (finally!) saw the arrival of LinkedIn profile targeting. We also saw the rise of Amazon as a potentially serious challenger to Google, with advertisers shifting budget toward Amazon because more people now begin their search for products on Amazon than Google.
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