Home > Resources > Whitepapers > 9 content marketing strategies

9 content marketing strategies

Companies today live in a digital world where in order to stay relevant and attract attention, they must become their own media outlets. Content is king, and it is up to these companies to produce great content day in and day out to have any chance of competing in today’s information-obsessed culture. Companies that do not seize the opportunity to use meaningful content as a way to connect with their customers will be left in the dust. Case in point: Kodak®. As the first manufacturer of digital cameras, it was, at its peak, worth over 31 billion dollars. In 2012, less than two decades later and fighting to keep up with an ever-changing industry, it declared bankruptcy. That same year, Facebook® acquired Instagram® for one billion dollars. At the time, Instagram was only two years old. Content is powerful.

Spotlight

Sköna

We have created a unique model that combines flat organizational structure, emphasis on functional, Scandinavian-inspired design, with a focus on data-driven marketing and measurable growth. This combination has proven successful throughout Silicon Valley.

OTHER WHITEPAPERS

The In-App Advertising Playbook

whitePaper | August 10, 2022

Welcome to the app age — apps now dominate the mobile landscape, capturing 89% of consumers’ smartphone time and 25% of their total media usage. But the in-app environment isn’t just the place to find consumers; it also offers sophisticated data tracking, targeting and geo-location superior to other digital advertising formats. To guide advertisers through the development of the in-app advertising landscape, its unique advantages and how to achieve in-app advertising success, the In-App Advertising Playbook is divided into three sections.

Digital Advertising Trends in 2023

whitePaper | February 3, 2023

2022 has seen widespread change on both fronts. With this whitepaper, we hope to shed some light on this change, as well as giving you some tools to help you effectively tackle your paid digital advertising throughout 2023.

Marketing mix modeling best practices: Understanding why regional data delivers more accurate results than national data

whitePaper | September 6, 2022

Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

State of Inbound Marketing Trends

whitePaper | December 9, 2022

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

Attitudes to programmatic advertising 2019

whitePaper | December 31, 2019

The 2019 IAB Europe Attitudes to Programmatic study highlights the following: There is a continued push for a quality and safe advertising environment Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low Talent and skills remain a barrier to investment.

Adroll the convergence of adtech and martech

whitePaper | January 1, 2020

When AT&T bought the first banner ad on Hotwired.com in October 1994, no one could have realised that they were witnessing the birth of an industry. This year, that industry will support sales of digital advertising worth over USD$223 billion. The advertising technology industry is a huge, complex and sprawling ecosystem. It incorporates everything from third-party ad networks to trading desks, real-time bidding platforms, retargeting, supply- and demand-side platforms, sophisticated attribution models and increasinglyartificial intelligence solutions.

9 content marketing strategies