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What’s the Best Digital Ad Platform for Your Budget?
When you get right down to it, digital advertising really isn’t all that different from offline advertising in traditional channels at least in theory. As the advertiser, you rent space on someone else’s platform, whether that’s a printed newspaper, a radio broadcast, a television station, or a website. That rented space is then yours to use to spread your marketing message, (within certain guidelines and limitations). You pay the owner of the platform for the space you’re using based on some previously agreed upon metric.
KIM M. PHAM
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