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What Is It and How It Impacts Your Digital Ad Campaigns
One of the biggest challenges facing digital advertisers these days is the problem of the mobile user. Specifically, your prospective customers who increasingly rely on mobile technology to stay connected, research purchases, and consume content are getting smarter, more sophisticated, and less patient when it comes to slow-loading pages and advertisements on those pages. We now live in a digital world where a few seconds can make or break the success of an ad campaign. To put it bluntly, pages and ads that take more than one second to load fully are costing you money maybe lots of it.
KIM M. PHAM
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