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. https://dashtwo.com/blog/how-to-achieve-short-and-long-term-success-outdoor-advertising/
blog article
HOW TO ACHIEVE SHORT – AND LONG-TERM SUCCESS WITH YOUR OUTDOOR ADVERTISING CAMPAIGN
Short-term success is something you experience immediately, like selling out a concert. Long-term success comes with time, like spreading the word about a new artist. Out of home advertising can help you achieve both types of success. In fact, there may be no medium better suited to these twin undertakings. With all the opportunities for smart billboards, you can harness your creativity into something truly impactful for your brand to reach all your goals. So how can you get both short- and long-term success using billboards and other outdoor media? Let’s take a look at these distinct yet complementary goals. RODOLFO QUEIROZ READ MORE