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How SEO Fits into a Mixed-Channel Marketing Campaign
A marketing campaign is the sum of its parts. So, in order to maximize that sum, you need to be able to add those parts together. In the digital world, it makes sense to view a marketing campaign with a digital-first mindset. It’s crucial, however, not to discard traditional advertising and marketing channels. The best approach to marketing your company, then, is to use both digital and traditional channels to promote your brand. In the digital age, SEO serves as the connective tissue between traditional and digital efforts in a cross-channel marketing campaign. Use this article to better understand how SEO represents the connection between traditional and digital marketing and where it fits in a mixed-channel marketing campaign.
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