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4 WAYS TO KEEP YOUR DIGITAL AD SPENDING DOWN
Advertising online can be a highly effective way to connect to prospects who are ready to buy right now, or very soon. You can connect directly with the precise kind of person who needs what you’re selling and is ready to buy now, which helps stretch your marketing dollars further. However, if you’re new to digital advertising, it can be difficult to keep digital ad spending under control. With so many options and pricing models at play, complexity can drive up your ad costs and result in a nasty financial surprise when the bill comes due. Fortunately, there are practical and straightforward things you can do to manage your budget. Use the following four strategies to lower the costs of your online ads. KIM M. PHAM READ MORE