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. https://www.business2community.com/social-media/10-important-ways-social-media-listening-can-benefit-your-business-02140732
blog article
10 IMPORTANT WAYS SOCIAL MEDIA LISTENING CAN BENEFIT YOUR BUSINESS
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. However, social media listening frequently helps guide a business to growth and to pleasing its customers. McDonald’s didn’t anticipate the outsized favorable reaction to its limited-edition Szechuan sauce. The restaurant chain first introduced the sauce during a promotion of Disney’s “Mulan” in 1998. After characters on the “Rick and Morty” television show praised the sauce, it reintroduced it at select restaurants for a single day. WILLIAM COMCOWICH READ MORE