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Why You Should Starting Sending Your Black Friday Emails Now
Black Friday is when the insanity begins, but rather than wait for the day to arrive, you should start sending emails now. Once your customers know to expect your email on a busy day, use the next email to present a unique offer, and then make sure the best deals go to your best customers. It’s time to make this holiday season outperform last year–ready or not. As shoppers descend on stores around the country at the crack of dawn, you don’t want to be up at the same time creating emails. Instead, schedule your campaign a week early. Your email series should have three emails, one that teases your deals, another that presents the offer, and a third that closes with a last chance reminder. This is more effective than a single message, and the time to send your first email is a week early.
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