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. https://www.disruptiveadvertising.com/ppc/ecommerce/amazon-advertising-101/
blog article
AMAZON ADVERTISING 101: EVERYTHING YOU NEED TO KNOW
We are a consumerist society here in 2018, but Amazon has truly fed the beast! I mean, let’s be real, I think most of us have shamefully had our recycling bins overflowing into our neighbor’s yard due to empty Amazon boxes. To add to the mix, Amazon’s ad business is blowing up in 2018 and benefiting many businesses! Since Amazon has truly changed the way we shop, it’s ambitious drive into digital-advertising will supercharge the company’s expansion into the digital world! While Google and Facebook can only infer buying intentions, Amazon has loads of first-hand consumer purchasing data that can be used to improve their ad target across the entire purchasing funnel. CYDNEY HATCH READ MORE