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. https://www.disruptiveadvertising.com/social-media/facebook-canvas-ads-instant-experiences/
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THE NEW FACEBOOK CANVAS ADS: CREATING FULL-SCREEN INSTANT EXPERIENCES
Mobile matters right now. A lot of big sites are scrambling to implement AMP to make their online presence more mobile-friendly and we’ve seen how Stories are dominating Instagram user attention thanks to their full-screen, mobile-friendly format. Facebook and Instagram Stories aren’t the only full-screen mobile experience that brands should be using, however. Facebook Canvas Ads were actually available before Stories existed on either platform and they’re still a great opportunity for brands to engage with their audience in dynamic ways. Facebook’s Canvas Ads have recently undergone a bit of a facelift, even going as far as getting a new name. We’re going to go over what these ads are, how you can use them, how to create them and some great examples to draw inspiration from. ANA GOTTER READ MORE