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The New Facebook Canvas Ads: Creating Full-Screen Instant Experiences
Mobile matters right now. A lot of big sites are scrambling to implement AMP to make their online presence more mobile-friendly and we’ve seen how Stories are dominating Instagram user attention thanks to their full-screen, mobile-friendly format. Facebook and Instagram Stories aren’t the only full-screen mobile experience that brands should be using, however. Facebook Canvas Ads were actually available before Stories existed on either platform and they’re still a great opportunity for brands to engage with their audience in dynamic ways. Facebook’s Canvas Ads have recently undergone a bit of a facelift, even going as far as getting a new name. We’re going to go over what these ads are, how you can use them, how to create them and some great examples to draw inspiration from.
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