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. https://www.business2community.com/social-media/why-is-social-media-important-for-businesses-02142048
blog article
WHY IS SOCIAL MEDIA IMPORTANT FOR BUSINESSES?
Social media is short attention span marketing. It fits well with the attention span of today’s people. In fact, if you’re a marketer you probably realize you have just a few seconds to grab someone’s attention. Though social media feeds can be busy, you still need to participate. Because if you’re not part of the noise, do you even exist? Many people use a business’s social media profile as a way to gauge how involved you are with customers. A Facebook or Twitter page that has current posts, comments, and reviews can be a deciding factor for some potential leads. MEGAN MOSLEY READ MORE