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Resources/Whitepapers/25550d3c-6d12-4ac7-a08b-e873785a9a87_Why Brand Guidelines Are Important for Identity.pdf
Why Brand Guidelines are Important for Identity
In marketing, advertising, and business, a brand is a design, symbol, name, phrase, term, or other feature that identifies and distinguishes a product or an organization and triggers an emotional reaction in consumers. Branding is the process of endowing a company, products, or services with the power of a brand so it can be quickly and easily identified, with the aim of attracting and keeping customers. A logo, which is an abbreviation of the word logotype, is a graphic marking, symbol, or emblem that is used to identify a company or organization. A logo can be abstract, a symbolic design, or it may include the text of the name it represents, usually by using a wordmark.
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