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5 trends that will reshape media and advertising in 2019, including Facebook's next moves
From a bevy of M&A deals and consolidation on one end to Facebook's Cambridge-Analytica scandal and GDPR on another, there were a lot of shake-ups in the advertising and media industries in 2018. 2019 will continue that trend, according to a new report by market research firm Forrester, which predicts not only more M&A action but also trends like blockchain becoming more mainstream. "We feel that there are specific events and trends that will take place in 2019 - specifically around further M&A, blockchain introducing itself into advertising, creative supporting personalization. But on a macro level, the biggest battleground for media in 2019 will be controlled for digital advertising dollars, he said. Amazon, AT&T, Verizon, and Disney have all made moves to counter the Facebook-Google duopoly and will vie for their position with their technology stacks, distribution, and content capabilities.
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