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The Power of Cable TV Advertising for Auto Dealers
If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers research online prior to visiting a local dealership. With that in mind, it’s imperative to reach shoppers before they go online. If marketers focus on the consideration phase, they stand a much better chance of winning the shopping process downstream. And, with data-driven tools and analytics, cable television is a powerful vehicle to drive full-funnel impact that guides consumers’ thinking on brands, features, financing and more. With cable TV, rich data allows advertisers to evolve from a general daypart or demographic configuration to a marketer’s unique focus on specific audience segments and car buying behaviors. Layering on proof of performance attribution tools, show cable TV is worthy of a greater investment.
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