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Why Content Scoring Is the Key to Content Marketing Success
This is a sponsored post written by Atomic Reach. The opinions expressed in this article are the sponsor’s own. Seeing as content marketing generates more leads than traditional marketing while costing less, it’s no surprise that companies are creating content. But how are these organizations able to determine the ROI of their content marketing efforts? Although standard content marketing metrics can give your team a better understanding of your content performance (pageviews, time spent on page, conversions), they are not necessarily indicative of why your content is performing. So, how are you supposed to attribute which specific elements of your content generate performance? Content Scoring is the most effective way to identify why your content is performing.
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