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whitepaper
HOW BRITISH AND AMERICAN CONSUMERS FEEL ABOUT BRANDS EXPRESSING OPINIONS ON SOCIAL MEDIA
More and more, brands are expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe that brands should associate themselves with certain issues? This paper uses YouGov data to compare the point of view of consumers from the US and Britain. DOWNLOAD