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. https://www.socialmediaexaminer.com/6-tips-writing-social-media-ad-copy-converts/
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6 TIPS FOR WRITING SOCIAL MEDIA AD COPY THAT CONVERTS
Every business needs to have its own voice, one that mimics that of its followers. When users scroll the feed, they should be able to recognize your brand voice immediately. If your brand is more of a cargo short and t-shirt vibe, avoid using words that reflect a suit and tie mentality. The wording in your ad copy needs to mimic your other posts and include the language your demographic uses. Incorporate local lingo, slang, and grammar to match. Yes, how you spell the words in your ad makes a huge difference here. ASHLEY WARD READ MORE