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. https://socialmediaexplorer.com/social-media-marketing/targeted-advertising-get-efficient-and-market-smarter/
blog article
TARGETED ADVERTISING: GET EFFICIENT AND MARKET SMARTER
Technology is changing, and when technology changes, businesses have to adapt as well. Only large companies with marketing funds to waste can afford to do massive ad campaigns. It’s far more cost-effective and efficient to think a little bit smaller and smarter. Advertising in the 21st century isn’t about reaching as many people as possible but about reaching the people that matter. Not everyone is likely to be a good potential consumer of your products, so getting advertising to them doesn’t help you. Today it’s about targeting your advertising and zeroing in on the actual relevant audience for your company and products. Targeted advertising is essential, especially for small businesses today. To do it well, however, it requires work and investment. You have to put in the time to figure out who your audience is and how to reach them. This is only really possible because of new technologies like social media and big data. Now, more than ever before, the information is out there. With the right tools, you can find the target consumers for your business and put your brand in front of the people that matter. JASON HENNESSEY READ MORE