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How to target your Facebook video marketing strategy
If Facebook were a physical place, it would probably look like Times Square multiplied hundreds of times. So, how do you capture a user's attention in an environment with so much sensory overload? For many brands, Facebook video marketing is the perfect way to break through the noise and make an impression. However, this is also the point at which many businesses say, "I'm doing Facebook videos, but I'm not seeing results. What gives?" Sorry to be the bearer of bad news, but you can't expect all videos to attract engagement. Every brand wants to create a viral video, but let's take it one step at a time.
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