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8 BEST PRACTICES FOR FACEBOOK ADVERTISING
Facebook advertising is a good place to spend your budget quickly, but if you aren’t following the most recent app advertising best practices, you can easily burn through hundreds even thousands of dollars in just a few minutes. At first, the ads might even look like they’re performing well. You’re getting a lot of clicks. You might even be getting some installs. But the final outcome ends up not being worth the cost. You’ve wasted most of your ad spend reaching the wrong people, or you’ve spent $20 to get a customer who won’t ever spend more than 99 cents. Facebook advertising doesn’t have to include so much wasted ad spend. It can be a massive, reliable source of new users and that’s especially true after the improvements they’ve made to their automation and campaign management tools over the last year.
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