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CONTENT STRATEGIES FOR BETTER SEO
SEO results can be improved by up to 10 times with a strong content marketing strategy. But while 91 percent of marketers are engaged in content marketing, according to CMI and MarketingProf’s annual benchmark report, only 47 percent have a documented content strategy in place. An event management platform provider wanted to use content to drive online visibility and growth. To start, the team restructured to produce more customized content. Years ago, the company’s existing small marketing team also managed content for all the verticals it served. Then, they blew up that organizational structure and dedicated a team solely to creating content for every point in the sales journey, from top of the funnel storytelling to problem-solving content.
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