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Email Marketing Trends 2017
Year after year, email is consistently proving its worth by delivering one of the highest return on investments of any marketing channel, as well as driving billions in retail sales2. It is clear that email is growing into a well-established marketing tool. However, as email marketing automation technology continues to evolve, are marketers delivering the best customer conversations and results that the technology can deliver? In truth, marketers are evolving to become increasingly sophisticated in their use of marketing technologies; only just realizing its true potential. This is reinforced by the vast amounts of customer data that marketers now have access to; knowing who t
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