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. https://www.cjr.org/tow_center/digital-influencers-advertising-tow-center.php
blog article
DIGITAL INFLUENCERS HAVE CHANGED ADVERTISING. THEY’RE CHANGING JOURNALISM, TOO.
THE RISE OF SOCIAL PLATFORMS has brought with it a new kind of celebrity: the digital influencer.
It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than traditional media figures. As influencers build relationships with their audiences through sharing their opinions and personal stories, they establish a sense of credibility and authenticity that differentiates them from most conventional celebrities. This enables them to dominate the social media economy of likes and shares. And as they develop significant online power, the money from advertisers follows: brands pay as much as six figures for a single Instagram post or YouTube video from a big name.
GEORGE CIVERIS READ MORE