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Amazon Advertising Options Guide: What Marketers Need to Know
Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-commerce dollar is spent on Amazon. And more product searches are done on Amazon than on Google. Over the years, Amazon has grown to become the third largest advertising platform and for good reasons. While initially, simply having your product on Amazon was enough to start to win sales, today, if you want to be successful on Amazon, you must participate in their advertising programs. Lots of factors come into play when trying to rank your products in Amazon search. Also, Amazon has been cracking down on reviews and rank manipulation. To stay compliant a lot of marketing energy that was previously focused on gathering reviews has shifted to advertising on Amazon.
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