home.aspx
 
. http://proformalbp.com/articles/category/advertising/2653636/why-marketers-should-pay-more-for-their-advertising-agencies
blog article
WHY MARKETERS SHOULD PAY MORE FOR THEIR ADVERTISING AGENCIES
Marketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry. It’s a polished, media-trained world. Savvy spokespeople tell us precisely nothing beyond the party line. So when soundbite supremo Sir Martin Sorrell changes tack, it’s worth pausing for thought. Speaking at a recent event hosted by Campaign, he argued that marketing should focus less on top-down ‘big ideas’ and be more bottom-up, like a “grassroots” political campaign. To make that happen he said that your agencies needed to be “faster, better, more efficient though I won’t say cheaper”. But now fast-forward two weeks. On S4 Capital’s quarterly earnings call, the punchline had changed. As reported by MAA he said S4 aka MediaMonks was focused on “faster, better, cheaper executions”. READ MORE