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. http://proformalbp.com/articles/category/advertising/74037/google-chrome-will-automatically-block-annoying-ads
blog article
GOOGLE CHROME WILL AUTOMATICALLY BLOCK ANNOYING ADS
Google's Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday. Publishers will be able to understand how they will be affected through a tool Google is dubbing "The Ad Experience Report." It will basically score a publisher's site and inform them which of their ads are "annoying experiences."
At the same time, Chrome will give publishers the option to greet people running their own ad blocking software with a choice: whitelist the site so its non-annoying ads can display or pay a small fee to access the content ad-free. The moves, which had been expected but not previously confirmed by Google, will impact the entire advertising ecosystem because Chrome is the most popular web browser for both desktop and mobile.
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