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. https://digitalschoolofmarketing.co.za/pay-per-click-advertising/
blog article
HOW DOES PAY PER CLICK ADVERTISING WORK?
Pay Per Click Advertising (PPC) plays a very significant role when it comes to online and digital marketing. It’s one of the most popular marketing objectives today and it requires the advertiser to only pay once someone has clicked on his or her specific advert. Before we dig deeper into PPC, know that this type of advertising is not limited to a single platform. You can set a specific budget on any platform like Google, Facebook, LinkedIn, and many other popular search engine and social media networks and request that you are only charged once someone has clicked on your specific ad. The pay per impressions and pay per view options work in the same way as for pay per click, however, you only pay when someone has seen your ad or viewed your video. READ MORE