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. https://digitalschoolofmarketing.co.za/upskilling-your-staff-in-digital-marketing-crucial/
blog article
WHY UPSKILLING YOUR STAFF ON DIGITAL MARKETING IS CRUCIAL
There are numerous variables that play a role in a company’s success. Currently, in South Africa, we are facing a tough economy, strong competitors in most industries, aggressive inflation, and a weak and compared to the dollar. This makes the importing the goods a challenge. To succeed as a business is becoming harder and harder every year. This is why it’s essential to start thinking outside the box and start to explore digital marketing and consider upskilling your staff. For most companies, a strong and effective digital marketing strategy can serve as a solution. Not only is it more cost effective compared to traditional ways of advertising but it can also be more effective depending on your industry. Whether it’s something you outsource or take care of in-house, below are some of the skills required in order to execute on a digital marketing strategy for your business. READ MORE