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ALL ABOUT THE PRICING AND BUYING OF DIGITAL ADS
Digital advertisements have some common pricing structures that run across the various types of ads. While ads have different objectives, the prices are often based on the same models. In this section, we are going to take a look at some of these models and what they mean. Many ad units are sold in an auction, which to most people brings up the image of a high-stakes bidding war with a fast-talking auctioneer or the feeling you get when you win a brand new Apple Watch from eBay. Most digital advertising ad auctions don’t operate this way. They use a unique formula to determine your ad’s position where your ad places on the page. DOWNLOAD