C-Suite On Deck
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
I agree to the
terms of service
PLEASE CORRECT THE FOLLOWING:
Please Enter Some Keywords
ALL ABOUT THE PRICING AND BUYING OF DIGITAL ADS
Digital advertisements have some common pricing structures that run across the various types of ads. While ads have different objectives, the prices are often based on the same models. In this section, we are going to take a look at some of these models and what they mean. Many ad units are sold in an auction, which to most people brings up the image of a high-stakes bidding war with a fast-talking auctioneer or the feeling you get when you win a brand new Apple Watch from eBay. Most digital advertising ad auctions don’t operate this way. They use a unique formula to determine your ad’s position where your ad places on the page.
I'm for real
Enter your email once to access all our information and resources.
(Your email address is required so we know you're a real person)
By downloading this content, you give permission for your contact information to be shared with the content provider who may contact you in regards to the content.