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How to Use a Digital Marketing Strategy in the Banking Industry
Putting together a digital marketing strategy for your bank or credit union doesn’t have to be an intimidating prospect, even if you’re brand new to the topic. One of the reasons digital marketing has become such a powerful force is because of how user-friendly it is. As you’re about to find out, there are six proven methods you can begin using after reading this article. Before we delve into the best options for marketing your bank or credit union, let’s take a moment to touch on segmentation. In the past, one of the main challenges of marketing financial services was that there were so many different types of customers. Some people just want a checking account. Others are looking for a loan because they want to start a small business. A lot of customers would like help managing their finances.
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