home.aspx
 
. http://proformalbp.com/articles/category/branding/2695277/digital-transformation-as-a-catalyst-for-brand-marketing
blog article
DIGITAL TRANSFORMATION AS A CATALYST FOR BRAND MARKETING
For most businesses and organizations, the need to streamline business activities provides the impetus for digital transformation. Sometimes it starts with making sure the customer’s experience is exceptional, and sometimes it begins with ensuring that all internal processes and business activities are efficient and effective. Though the short-term goals may be to improve employee or customer experience, the long-term goals associated with digital transformation are almost always . And that makes sense: provide exceptional service and maintain efficient internal processes and, over time, you will improve your bottom line. But one element of digital transformation that can positively affect the bottom line is often overlooked: Branding. READ MORE