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whitepaper
DIGITAL BRAND ADVERTISING AND MEASUREMENT
The Social Media Marketing will provide a platform to promote your organization in a way that will generate real followers, determine your social media goals and develop a plan to reach them, and identify which social media platforms will work for you. This year’s findings demonstrate that advertisers, agencies, and publishers appreciate the need to align advertising KPIs with growing trends and industry demands; including rising multi-media consumption and ad quality concerns. But, when it comes to accurately assess the impact ads make, there is still a gap between knowing what the industry should be tracking and putting those metrics into action. DOWNLOAD