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. https://www.thedrum.com/opinion/2018/12/17/controversial-advertising-marketing-ploy-or-lack-awareness
blog article
CONTROVERSIAL ADVERTISING: MARKETING PLOY OR LACK OF AWARENESS?
Every day, we are exposed to up to five thousand advertisements. They're everywhere on our phones, televisions, newspapers, radios, emails the list is endless. Many of these adverts pass by our conscious awareness, with endorsements and subliminal messages peppered across social media. In the present-day, with consumerism at unprecedented levels globally, it's sad to say that unless you avoid all the trappings of modern life, advertisements are unavoidable. What can brands do to make their adverts stand out from all the noise? There has been an increasing number of controversial advertisements released over the past decade; are these types of adverts deliberately pushing past the boundaries of what is deemed acceptable, to generate column inches for the brand? READ MORE