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What Directors Need to Know About Digital Advertising Fraud
Earlier this year, Procter & Gamble announced it cut its digital advertising budget by $200 million after putting pressure on social media companies to be more transparent when it came to the reach of the ads they were selling. “Transparency shined a spotlight on reality and we learned valuable lessons which are driving profound change,” said Marc Pritchard, P&G’s chief brand officer, according to a Reuters’ article. Companies spend huge sums on digital advertising. Proctor & Gamble spent roughly one-third of its $7B advertising budget on digital advertising last year. Most public companies spend a surprisingly large number of hundreds of millions on digital advertising, and it’s not often an area of focus for boards.
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