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. https://thehustle.co/billboard-advertising
blog article
THE HOTTEST ADVERTISING TREND IN 2018? BILLBOARDS.
On the streets of San Francisco ground zero for all things online, virtual, and digital tech companies are sneaking out into the “real” world. Apple and Google ads loom over Highway 101 on enormous 14’x48’ sheets of vinyl. Eaze posters cover MUNI busses. Bitcoin placards line old Victorians. In every side-street, alleyway, and hole-in-the-wall, the likes of Netflix, Everlane, Airbnb, Asana, and Twilio are leveraging the hottest advertising medium in town: Billboards. A decade ago, billboards were seen as outdated and irrelevant, relegated to informing you of the Cracker Barrel or gas station at the next exit. Today, in the midst of an online marketing boom, they’re one of the fastest-growing ad commodities on the market. How has the world’s oldest advertising medium managed to survive the onslaught of a digital revolution? READ MORE