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SOCIAL MEDIA SUCCESS IN 14 STEPS

February 17, 2016

What does this mean for your business? With so many users on social media sites, there’s no question that your target audience is using social media to learn about companies, products, and services and make buying decisions. How do you use social media to engage your audience, encourage action and track results? Social media can be a powerful tool for any organization, from the very large to very small. Imagine if you could leverage social media so that you are able to be found more easily on search engines, drive more traffic to your website, and interact with your customers and prospects in order to connect in a more personal and powerful way?

Spotlight

Vivial

Vivial has been providing marketing products and services to small and medium-sized businesses across the U.S. for over 100 years.Vivial's mission is to help you grow your business, whether that is with our easy-to-use and affordable local online marketing technology or a custom marketing campaign that we create, implement and monitor for you.This includes everything from cutting-edge digital solutions such as websites, video, and search engine marketing, to more traditional channels such as print directories.With either option, a dedicated Account Coordinator will be there to answer questions, guide your campaign and oversee your marketing strategy. Our turn-key solutions let our customers get back to running their business while we work behind the scenes to get them results.

OTHER WHITEPAPERS

complete guide to facebook advertising

whitePaper | December 4, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

The complete guide to facebook advertising

whitePaper | December 29, 2019

Programmatic In-Housing

whitePaper | November 30, 2021

The IAB Data Center of Excellence is an independently funded and staffed unit within the IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them. IAB Data Center of Excellence is focused on

The Marketer’s Identity Crisis

whitePaper | December 1, 2021

In an increasingly cookie-less world, understanding a consumer’s complete digital footprint is difficult enough; delivering relevant marketing messages to them as they cross channels can seem almost impossible. The only way that savvy marketers can overcome this problem is by having an approach that resolves consumer identity across all touch points — both digital and offline. This whitepaper presents Neustar’s authoritative identity methodology, which provides a single, consistent view of consumers, no matter the channel or device. You’ll learn:

Pivot or panic: How smart brands navigate challenging times with creativity

whitePaper | May 27, 2022

Advertisers know that a well-placed plug can tug at the heartstrings, or that a nimble, witty retort can gain the upper hand on a busy press day. A company can have the finest business acumen, but without an empowered creative team—from a junior designer to the chief marketing officer—the messaging will fall short, or worse, alienate the very customers it’s trying to reach.

Mobile Advertisingand the Impactof Apple’s App TrackingTransparency Policy

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

SOCIAL MEDIA SUCCESS IN 14 STEPS