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A brief story of the evolution of Internet adverting
The origins of advertising date back in a very distant time. Publicity exists since civilization and commerce origins. This shows that there has always been an obvious need to communicate, and in the beginning, word-of-mouth advertising was the most common. However, in this post, we are going to disarrange the history of internet advertising, which is the most powerful nowadays. Taking into account the volume of the actual internet advertising market, it seems surprising to see how young in actually is. Moreover, although digital advertising has had a short journey, it’s history is one the most intense. It is one of the biggest revolutions in the history of marketing. Let’s put ourselves in the situation. At the beginning of the 90s, investment in online marketing was almost null. In a matter of one year, from 1994 to 1995, it increased more than 300 million dollars. Also, in 2014, online advertising investment reached 121 million.
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